Zambia breweries swot analysis

Namibia Breweries Ltd. The complete financial data is available for publicly traded companies. How to use the strengths to reduce likelihood and impact of the threats?

Zambia breweries swot analysis

We recommend using LivePlan as the easiest way to create automatic financials for your own business plan. Create your own business plan 5. We will ensure that our products' prices take into consideration peoples' budgets, and that these people appreciate the product and know that it exists, including where to find it.

The marketing will convey the sense Zambia breweries swot analysis quality in every picture, every promotion, and every publication. There is already a sense of segment strategy in the way we define our target market. We are choosing to compete in areas that lend themselves to local competition, service and channel areas that match our strengths, and avoid our weaknesses.

Zambia breweries swot analysis

Our strategy calls for the development of relationships with suppliers, distributors and retailers to support our business. Regular visits will be undertaken to these areas so as to ensure that we are meeting their expectations.

This development is an important trend for us as it represents our target market. We now are having an increasing number of people who appreciate the traditional brews whilst living in the urban areas.

With this in mind we intend to ensure that our packaging is respectable and attractive. Today's extremely stressful work environment dictates that individuals consume healthy drinks especially in the summer season, this presents an opportunity that we may exploit, marketing the health aspect of our beverages.

This brought about a total market size estimated at just over 11, liters in Specifically, imports for traditional beer stood atliters in which represented an increase of approximately In these imports had risen by approximately Sedibeng Breweries intends to provide the customer with more than a drink to quench one's thirst.

We intend to provide a quality brew that not only quenches one's thirst but enables one to enjoy themselves and be proud of it. The quality of raw materials and assembly technology evident in our products will serve to enhance the appearance of our customers, in turn adding to their status.

The large market is due to the fact that opaque beer is traditional beer for most Botswana. It is consumed for social, ritual and ceremonial purposes and hence appeals to a vast majority of the rural population in particular.

The most important factor in this market is the distribution network. This is particularly so considering the good distribution network that XX Breweries Limited has in place enabling them to produce products that are constantly in demand throughout the country.

Cognisance should also be taken of home brewers who represent competition on our intended market.

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However upon closer research we identified several niches in the market that we may exploit, not wanting to confront XX Breweries one-on-one.

In general, our competition will be stiff, as we intend to penetrate the low to medium earning customer. At the same time we shall be differentiating ourselves from XX Breweries. We intend to market ourselves in such a way that with time competitor customers will choose our products over competitors' on the basis of our higher quality, thirst-quenching brews.

We shall now provide a more thorough outline of our main competitors in the same strategic group as ourselves, including their strengths and weaknesses.

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XX Breweries Limited and ZZ Breweries - T Brewery Holdings Arguably the largest and most reputable manufacturer, supplier and marketer of alcoholic and non-alcoholic beverages in the country, XX Breweries has been on the market for a considerable period of time now. XX Breweries is able to take advantage of the financial, managerial and technical clout that it has through YY Breweries International.

Due to its size it enjoys an economy of scale and thus the competitive advantage of being able to offer low priced beverages in large quantities to its target markets.

YY Breweries International Africa enjoys strong cash flows in the form of royalty payments, management fees and dividends from its Botswana operations due to its dominance. One of XX Breweries' main products is S traditional beer, which will be one of our main competitor products.

S is currently mass marketed in the whole of Botswana and is popular amongst the rural and town folk. It is also present in the regional countries, including Zimbabwe, Zambia and Mozambique, with current intentions of going beyond these borders.

This is mainly because it is in its maturity stage and these efforts of going international are meant to extend its product life. However a frailty of S is that the product does not maintain freshness for a long period, which is debilitating when its intentions are export.

Hence Sedibeng intends to take advantage of this weakness.Sedibeng Breweries brewery business plan market analysis summary.

Sedibeng Breweries is a start-up malt beverage manufacturer in Botswana. SWOT Analysis Challenge Step 4: How to Identify Threats. It is also present in the regional countries, including Zimbabwe, Zambia and Mozambique, with current intentions of going beyond these borders.

The Zambian Breweries plc financial analysis covers the income statement and ratio trend-charts with balance sheets and cash flows presented on an annual and quarterly basis. The report outlines the main financial ratios pertaining to profitability, margin analysis, asset turnover, credit ratios, and company’s long-term solvency.

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Sep 08,  · swot analysis of zambia breweries plc. Topics: City, employs SWOT analysis to assess the strengths, opportunities, weaknesses and threats in relation to its strategy and operations in the UK and international markets with reference to its retail business.

The strengths and opportunities of the company should be used to neutralise the.

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