Social networking and its effects on

Essay on social networking sites and its effects on youth 5 stars based on reviews Essay snake bite.

Social networking and its effects on

Origins[ edit ] Network effects were a central theme in the arguments of Theodore Vailthe first post-patent president of Bell Telephonein gaining a monopoly on US telephone services. Inwhen he presented the concept in Bell's annual report, there were over 4, local and regional telephone exchanges, most of which were eventually merged into the Bell System.

Network effects were popularized by Robert Metcalfestated as Metcalfe's law. Metcalfe was one of the co-inventors of Ethernet and a co-founder of the company 3Com. In selling the product, Metcalfe argued that customers needed Ethernet cards to grow above a certain critical mass if they were to reap the benefits of their network.

While the actual numbers behind this proposition were never firm, the concept allowed customers to share access to expensive resources like disk drives and printers, send e-mail, and eventually access the Internet. The economic theory of the network effect was advanced significantly between and by researchers Michael L.

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From Phone to Facebook

Unsourced material may be challenged and removed. March Learn how and when to remove this template message Network effects become significant after a certain subscription percentage has been achieved, called critical mass. At the critical mass point, the value obtained from the good or service is greater than or equal to the price paid for the good or service.

As the value of the good is determined by the user base, this implies that after a certain number of people have subscribed to the service or purchased the good, additional people will subscribe to the service or purchase the good due to the value exceeding the price.

A key business concern must then be how to attract users prior to reaching critical mass. One way is to rely on extrinsic motivation, such as a payment, a fee waiver, or a request for friends to sign up. A more natural strategy is to build a system that has enough value without network effects, at least to early adopters.

Then, as the number of users increases, the system becomes even more valuable and is able to attract a wider user base. Beyond critical mass, the increasing number of subscribers generally cannot continue indefinitely.

After a certain point, most networks become either congested or saturated, stopping future uptake. Congestion occurs due to overuse. The applicable analogy is that of a telephone network. While the number of users is below the congestion point, each additional user adds additional value to every other customer.

However, at some point the addition of an extra user exceeds the capacity of the existing system. After this point, each additional user decreases the value obtained by every other user.

In practical terms, each additional user increases the total system load, leading to busy signalsthe inability to get a dial toneand poor customer support. Assuming the congestion point is below the potential market size, the next critical point is where the value obtained again equals the price paid.

The network will cease to grow at this point if system capacity is not improved. Peer-to-peer P2P systems are networks designed to distribute load among their user pool. This theoretically allows P2P networks to scale indefinitely.

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The P2P based telephony service Skype benefits from this effect and its growth is limited primarily by market saturation. Network effects are commonly mistaken for economies of scalewhich result from business size rather than interoperability.

To help clarify the distinction, people speak of demand side vs. Classical economies of scale are on the production side, while network effects arise on the demand side. Network effects are also mistaken for economies of scope. Word of mouth and the Bass diffusion model are also potentially applicable.

Network effect is a benefit to society as a whole because it positively relates to and affects the Intellectual Commons, Property Rights, and Cultural Commons of the world. One form of network externality is social media, which is a peer-to-peer network run by a privately held for profit business.


Although the creation of a large network creates a barrier to entry according to Porters five forces and may prevent a few from creating a new form of P2P networking, it largely benefits society as whole and provides a new form of a common-pool resource so largely scalable that the entire world has the ability to use it.

Although the barrier to entry may be high, there is no true form of monopoly in the P2P social sharing market. For example, Facebook holds a large stake in the P2P social sharing market, but it is not mutually exclusive, meaning users can have an account on Facebook and also have an account on Twitter.

Furthermore, there becomes no true critical mass in this space due to the ability for technology and innovation to constantly adapt to different environments, market for underdeveloped countries to integrate with social sharing is unlimited.

Network effect relates to the intellectual commons in a positive way. Through P2P networks users are able to share their intellectual property in a way that can benefit society as a whole.Effects of Social Media Use on Relationship Satisfaction Social media, a web-based and mobile technology, has turned communication into a social dialogue, and .

The Pew Internet Project seeks to determine how the internet effects American life.

Social networking and its effects on

Their studies on social networking cover many topics. One study found that social network users' decrease in community involvement because their need is replaced by their online community, but that the people with whom they interact are more diverse than non-users'.

Another positive impact of social networking sites is to unite people on a huge platform for the achievement of some specific objective.

This is very important to bring the positive change in society. Negative Effects of Social Media. 1. One of the negative effect of social media or network .

Social networking and its effects on

long as the world of social networking continues to expand and social profile privacy issues remain unresolved. Overview of Social Networking Social networking on the Internet began with a desire for people to quickly and conveniently share information with their friends and family.

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Social networking is the practice of followiing and increasing one's business and/or social contacts by creating connections through people, usually through social . social networking sites. Additionally, this study found the higher the frequency of social media usage the more likely customers are to shop at the businesses they have befriended.

Keywords: Social media, social networking, Twitter, Facebook, consumption patterns, Uses and Gratifications.

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